Billeasy E-Solutions

White-Label eCommerce Solution

An end-to-end white-label commerce solution (storefront, POS and a seller dashboard) that brands can launch as their own.

White-Label eCommerce Solution, screen 1
Role
UX/UI Designer
Timeline
2022–24
Platform
Responsive web · Mobile · B2B SaaS
Clients
Tim Hortons India · The Belgian Waffle Co.

A responsive white-label eCommerce experience adaptable across F&B brands, backed by a POS plugin and a seller-side admin dashboard, so a new brand could launch a consistent, on-brand storefront quickly and actually run it.

White-label storefront

01

Themeable storefront

A responsive commerce experience themeable per brand, used by Tim Hortons India and The Belgian Waffle Co.

02

User flows & prototypes

Instrumental in the redesign, I mapped the end-to-end user flows and built the prototypes the build was based on.

03

POS plugin

Designed a POS plugin so in-store and online commerce shared one consistent system.

Note: some of this work sits under client NDAs, so only select, publicly-shareable pieces are shown here.

Seller dashboard

01

Stock & inventory

Stock management and inventory setup flows that keep catalogue and availability accurate.

02

RFM segmentation

RFM-based customer segmentation so merchants can target by recency, frequency and monetary value.

03

Loyalty programs

Loyalty program tooling to reward and retain the segments that matter most.

Next case study · 01 · NDA Home Survey Application The on-site survey was the weakest link in every estimate, so I made it fast, accurate, and hard to get wrong. View case study