Work
Deep-dives into the products I’m most proud of, alongside the rest of what I’ve shipped across two companies: field survey and estimation, a consumer website, contractor and dealer loyalty, WhatsApp metro ticketing and white-label commerce.
- 06 case studies
- 07 also shipped
- 02 companies
Selected case studies
06- 01 Home Survey Application The on-site survey was the weakest link in every estimate, so I made it fast, accurate, and hard to get wrong. NDA NDA
- 02 Consumer Website & Service Journey Home painting is a service, not a product, so I redesigned the online journey people actually finish. NDA NDA
- 03 Estimate Creation Platform Turning a completed survey into a sendable quote, rebuilt so advisors quote in minutes, not the better part of an hour. NDA NDA
- 04 Contractor Loyalty Application Millions of scans, a dozen overlapping schemes and one confused contractor. I made loyalty legible at a glance. NDA NDA
- 05 Metro eTicketing on WhatsApp Most commuters still queued for cash tickets, so I rebuilt metro ticketing inside a chat app they already use.
- 06 White-Label eCommerce Solution One commerce platform, many brands, from a themeable storefront to the seller’s back-office dashboard.
Also shipped
07-
01
Colour Visualiser Redesign
NDAThe brand’s online colour visualiser lets homeowners preview shades on interior and exterior walls before they buy. I reworked the interface, navigation and performance so people could explore and customise colours far more freely, turning a clunky tool into a confident, low-commitment first step in the journey.
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02
Customer Estimate & Payment Flow
NDAThe step where a customer reviews their painting quote and pays for it. I shipped improvements to the live experience (cash payments, business-client tax details) and designed a full revamp of the flow, cutting clutter, enabling room-level upgrades and add-on products, and smoothing the path to a confident payment.
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03
Dealer Scheme Tracker
NDAPart of the Dealer Management System (DMS), the web platform dealers use to run their business with the brand. Dealers earn rewards by hitting incentive-scheme targets, but their progress was invisible to them. I designed a scheme tracker that shows each dealer exactly how far they are from the next milestone, turning abstract targets into a concrete, motivating goal and cutting status queries to the sales team.
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04
Dealer Rewards Redemption Portal
NDAWithin the Dealer Management System (DMS), dealers earn ticket-style rewards redeemable as trips or credit notes, until now a manual, rep-assisted process. I designed a self-serve portal where a dealer chooses how to redeem (a full trip, or a mix of tickets and credit-note value) and completes a guided booking flow, so operations teams receive complete submissions instead of chasing details.
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05
Unified Dealer Loyalty Portal
NDAA unified loyalty platform serving two audiences: the brand’s existing tiered dealer programme, and a brand-new rewards portal for architects & interior designers, a previously untapped segment. I designed the consumer portals (membership, rewards, history, profile) and the full admin panel, plus a set of redesigned tier-benefit vouchers with structured, automatable data capture.
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06
Omni-channel Store Portal
NDAA portal giving in-store staff a 360° view of a customer’s earlier digital interactions with the brand, and a way to log walk-in enquiries and purchases. It unified online and offline context at the moment of a store visit, so staff could pick up the conversation where the customer left off. Delivered as a complete design exploring the concept end-to-end.
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07
Last-Mile Ride Booking
A white-label auto-rickshaw booking service that closes the last mile between a commuter and the metro gate. Built as reusable, brandable ride apps with POS integration and tied into the WhatsApp metro journey, so booking a ride is a natural next step right after buying a ticket.