Billeasy E-Solutions

Metro eTicketing on WhatsApp

Cutting metro ticket booking from 120 seconds to 45, and lifting ad revenue 90% while doing it.

Role: UX/UI Designer
Timeline: 2023–25
Platform: WhatsApp · Web
Clients: MMOPL · L&T Hyderabad · Pune · Nagpur

Commuters faced a slow, 15-tap digital ticket flow, so most still queued at cash counters. I reworked the WhatsApp eTicketing & ePass experience for four metro networks (Mumbai, Hyderabad, Pune and Nagpur) to be faster, more profitable, and easy enough to convert counter users.

Context

Booking a ticket meant 15 screen interactions and roughly 120 seconds, slow enough that cash counters stayed the default. The business ran on ad revenue, yet the ticketing interface had no ad placements, and most commuters still queued at counters out of habit, cash preference or low awareness.

The brief spanned three fronts at once: make booking dramatically faster, open up revenue without hurting usability, and pull counter users into digital.

By the numbers

Metro eTicketing · Billeasy E-Solutions

120s → 45s

Booking time

~62% faster to a ticket

15 → 8

Taps to book

Fast Booking cuts 3–6 more

+90%

Ad-revenue growth

with non-intrusive placements

15–20d → 3d

Client onboarding

via a flexible component library

< 24 hrs

To a pitch-ready prototype

for sales & business teams

Booking fell from 120 seconds to about 45 and ad revenue grew about 90%, with no hit to usability.

Four metro networks: Mumbai, Hyderabad, Pune and Nagpur.

What I designed

Four shipped pieces across speed, revenue and scale, each grounded in how commuters actually behave on the platform.

01 / 04

Fast Booking

Reworked the booking flow from 15 interactions down to 8, and added a Fast Booking path that shaves another 3–6 clicks straight to payment.

Impact
Booking in about 45 seconds instead of 120.
02 / 04

Revenue-safe ad placements

Mapped the phone’s thumb-reach zones, then placed non-intrusive mobile leaderboard (320×50) and display (320×300) ads only where they wouldn’t fight the booking flow or single-hand reach.

Impact
About +90% ad revenue, with no hit to usability.
03 / 04

Tickets via Cash

Field research via station promoters found 71% still preferred cash and 21% were simply unaware, so ‘Tickets via Cash’ lets them pay at the counter and still receive a digital ticket on WhatsApp, bringing habitual cash users into the digital flow.

Impact
Converts counter users without forcing a change in how they pay.
04 / 04

Flexible component library

Built a flexible, themeable component library so each new metro network gets an on-brand ticketing experience, and sales can spin up an interactive pitch prototype on demand.

Impact
Onboarding cut from 15–20 days to about 3; a pitch-ready prototype in under 24 hours.

In the news

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Metro eTicketing on WhatsApp

Fast Booking

Revenue-safe ad placements

Tickets via Cash

Flexible component library